Rethink Color

We’re getting closer to the official launch of Rethink Color! In January 2025, our revolutionary color range will be available across Europe, Australia, and New Zealand.

Are you ready to Rethink Color? Are you ready to experience the cleanest oxidizing hair color on the market? Produced partially using solar power, this color is also made in a more energy-efficient way, making it a sustainable choice for the future.